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Martech is a global phenomenon. But we don't hear much about the innovation, challenges, and changes in the Asian marketing technology landscape. In this episode, Scott and Juan unpack what we don't know about Martech in places like China and India, the growth in the region, and the unique conditions creating a new kind of Martech entrepreneur in Asia.

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📺 Play by play: Martech in Asia

0:22 Recapping last week: Reverse ETL: Trend or Hype?

6:40 Why we're talking about Martech in Asia

8:41 Innovation in Asia

9:50 India vs China

14:30 The curious absence of Chinese Martech

16:00 Betting big on India

17:30 Optimism for a more global Martech landscape

21:30 This week's question - If you are building MarTech out of Asia, what are you working on? We'll give you a shout-out in the next episode!

❓Over to you

Head over to Youtube and help us answer this question:

If you are building MarTech out of Asia, what are you working on? Add to the comments!

The best answers will be featured in next week's episode.

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📚 Talked About On The Show

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