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This week, we're changing it up! In episode 6 of Big Martech Juan and Scott talk about Scott's viral LinkedIn post about how so many marketing technology companies can't clearly and simply explain what their technology does. What we call "Martech gobbledygook."
We tackle the problem of overstating Martech benefits, aspirational messaging, the issue of homogeneity in technology design and branding, explaining Martech to executives plus a new feature of the show - A question of the week!
📺In today's show: Martech gobbledygook
Scott's observation: There's so much Martech gobbledygook! Watch
Clarity and persuasion in Martech product messaging. Watch
The problem with marketers being told to "sell the benefits" Watch
An excellent example of a company explaining what their technology actually does. Watch
Juan's controversial take on talking to the C-suite about Martech and why it's contributing to the gobbledygook problem. Watch
A broader observation: The increasing "blanding" of marketing technology. Watch
The vitamin and painkiller paradox: Are we trying to sell too many painkillers? Watch
Another way to think about the problem is to just level with marketers about the value and challenges of new technology Watch
❓Your question for this week
Head over to Youtube and help us answer this question: What is wrong with product marketing in MarTech, and how do we fix it? Add to the comments!
The best answers will be featured in next week's episode.
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