▶️ Listen now on Apple, Spotify, and YouTube

This week, we're changing it up! In episode 6 of Big Martech Juan and Scott talk about Scott's viral LinkedIn post about how so many marketing technology companies can't clearly and simply explain what their technology does. What we call "Martech gobbledygook."

We tackle the problem of overstating Martech benefits, aspirational messaging, the issue of homogeneity in technology design and branding, explaining Martech to executives plus a new feature of the show - A question of the week!

📺In today's show: Martech gobbledygook

Scott's observation: There's so much Martech gobbledygook! Watch

Clarity and persuasion in Martech product messaging. Watch  

The problem with marketers being told to "sell the benefits" Watch

An excellent example of a company explaining what their technology actually does. Watch

Juan's controversial take on talking to the C-suite about Martech and why it's contributing to the gobbledygook problem. Watch

A broader observation: The increasing "blanding" of marketing technology. Watch

The vitamin and painkiller paradox: Are we trying to sell too many painkillers? Watch

Another way to think about the problem is to just level with marketers about the value and challenges of new technology Watch

❓Your question for this week

Head over to Youtube and help us answer this question: What is wrong with product marketing in MarTech, and how do we fix it? Add to the comments!

The best answers will be featured in next week's episode.

▶️ Listen now on Apple, Spotify, and YouTube

📚 Talked About On The Show

Scott Brinker on LinkedIn: #martech | 170 comments
I’ve been studying #martech for 20+ years. I’ve read literally thousands of vendor websites. Yet I still end up on the sites of major, public martech ... 170 comments on LinkedIn
Why does every advert look the same? Blame Corporate Memphis
The quirky, illustrative style favoured by startups has caused controversy within the design community
Blanding: What Is It & What Does it Mean Going Forward?
As part of a larger trend in branding, or better yet, blanding, a growing number of brands are looking to spartan logos.