▶️ Listen now on Apple, Spotify, and YouTube

Welcome to December, when everyone announces their marketing trends reports for 2022. In this episode Juan and Scott think about 2022 differently - what are all the things that didn't happen in Martech this year? What were we wrong about? Dive into our last episode of Big Martech this year and find out!

📺 Play by play: Everything that didn't happen in Martech in 2022

0:20 End of the season thank you!

3:00 Recap from last week - Embracing Martech complexity

6:30 Everything that happened in 2022

13:00 What didn't happen - Martech consolidation

18:30 What didn't happen - Web3 going mainstream

24:00 What didn't happen - The Metaverse

27:50 What didn't happen - A third-party cookie replacement

❓Over to you

Head over to Youtube and help us answer this question:

What is one Martech trend that impacted your career in 2022? Add to the comments!

The best answers will be featured in next week's episode.

▶️ Listen now on Apple, Spotify, and YouTube

📚 Talked About On The Show

2021: The Year Martech Shrank — Just Kidding (A Year in Review)
Congratulations on making it to the end of 2021. It’s been a long year for everyone as we navigated the ongoing pandemic saga. From the perspective of advancing digital business, these past 21 months have seen leaps and bounds forward. But the circumstances that catalyzed this punctuated equilibrium…
Essay: Three ways to think about Martech in 2021
2021 has been one of those years where change has been the constant in almost every category. The question I have when looking back is this - what has changed about the Martech industry? If anything, 2021 has taught us that the concept of “Martech” which is really just two