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It's been a big week for social media platform Twitter. With Elon Musk taking over and all the chaos that ensues we talk about how marketers and advertisers are reacting, the general downturn in the social media market, the Catch-22 of balancing content moderation and free speech on Twitter, and new start-ups building decentralized social networks.
📺 Play by play: Chaos at Twitter
0:29 Last week's recap on Martech Gobeldygook: Audience questions and comments
6:43 Elon takes over Twitter - what happened
8:30 Elon's open letter to Twitter advertisers
9:30 Tech leadership standards and how Elon breaks all the rules
12:15 Social media valuation declines and a changing of the guard
13:53 New social media ideas: Bluesky and GAS
16:09 Now is the time to disrupt Twitter
18:19 The problem with decentralized social media
22:35 The importance of brand safety
25:05 Are we taking Twitter too seriously?
27:20 This week's question: What would Elon Musk need to do to make Twitter a better platform for marketers?
❓Over to you
Head over to Youtube and help us answer this question:
What would Elon Musk need to do to make Twitter a better platform for marketers? Add to the comments!
The best answers will be featured in next week's episode.
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📚 Talked About On The Show
IPG pulls back ad spending on Twitter
Luke Winkie
Andrew Hutchinson