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This week on Big Martech, we’re concluding our trilogy on generative AI with a deep dive into how these tools could shape marketing by creating new marketing channels and new experiences for consumers. Juan and Scott talk about the rapid growth of ChatGPT, OpenAI creating an AI channel with the plugin release, how they have challenged existing channels such as Google search, autonomous agents in the customer experience, and the ways in which generative AI can offer new possibilities for marketing, and more.
02:43 Advantages of generative AI over traditional search.
06:05 Google threatened by ChatGPT?
11:16 ChatGPT as a channel.
15:02 Consumer empowerment with ChatGPT.
17:53 Volitional and speculative personalization.
23:26 Personalization for content consumption.