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This week on Big Martech, the second installation of our podcast series on generative AI, we’re taking a deep dive into generative software and how it could influence marketing technology.
Scott and Juan talk about chat as a better interface for software development, the evolution of language for coding, how AI will help improve no-code development, ways existing Martech could be made more powerful by utilizing AI, and more.
00:00 Intro
01:04 Overview of Generative Software
02:56 Capabilities and Opportunities
05:48 Our Relationship with Software
10:04 Challenges AI Could Overcome
15:28 Generative AI Integration With Existing Software
20:41 Risks On The Horizon