What are the big ideas, big topics and big headlines in the marketing technology industry? Join Scott and Juan every week on Wednesday as they debate, discuss and explore the ever growing and always fascinating technology landscape for marketers.
Introducing Scott Brinker
Scott Brinker has been analyzing marketing technology and its impact on marketing organizations for more than a decade as the editor of the chiefmartec.com blog. He serves as VP Platform Ecosystem at HubSpot, helping to grow and nurture the company's community of technology partners. And he authored the best-selling book Hacking Marketing, about adapting software management practices — such as agile methodologies — to marketing teams. He holds degrees in computer science from Columbia University and Harvard University and an MBA from MIT.
Introducing Juan Mendoza
Juan Mendoza is a leading marketing technology analyst and strategy consultant. He is an expert in researching digital media, marketing, data, and technology trends from a global perspective. Juan is the founder of The Martech Weekly, a media company read by leading marketing executives in more than 45 countries. Juan also hosts the popular Making Sense of Martech podcast, which features interesting people and stories from the world of marketing and technology. He also works with leading brands like Vanguard, Xero, and Qantas Group, on MarTech strategy to achieve commercial outcomes and deliver better customer experiences.